Earlier today I listened to Tim Ferriss’ conversation with Arthur Brooks. (Listen to it here) Much of the conversation was about happiness. Brooks is a professor at Harvard focused on the science of happiness. Happiness eludes me but I find pleasure enough to distract me. So I took notes. The two explored many insights into…
Category: Strategy
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Buying a Wedding Venue with No Money Down: Is it Possible?
I recently finished editing highlights for a beautiful wedding held at Crofter’s Green, a charming Vermont venue nestled amongst rolling green hills. As I was working on these wedding videos, it got me thinking about the process of having a wedding venue. Videography is fun and rewarding but not a goal. So, with limited funds…
From Wedding Staple to Luxury: How Videography Budgets Reflect the Economy
I post things that are on my mind and sometimes it’s more niche than others. After 15 years as a wedding videographer, I’ve noticed some interesting shifts in couples’ budgets and priorities when it comes to hiring a videographer. When I first started out in late 2006, the majority of my clients were children of…
Comparing three AI Models
I had a bloated wedding videography page on my ForeverLuckyFilms.com website. Way too long. No one, especially Gen Z kids would read it, and they’re my target market at this point. So as an experiment, I copied and pasted the text into ChatGpt, Claude-2, and Bard with an identical prompt. I’m going for brief and…
How to Use AI to Pinpoint the Optimal Location for Your New Business
Last week I shared images from a wedding I went to on the campus of a defunct college. The old college and all its buildings will be converted into all sorts of things from hotels to distilleries and schools. Directly across the street is the small town of Poultney Vermont. It got me thinking if…
The Top 10 Free HubSpot Courses to Help You Get Certified and Land a Job
These are the boring bits, but they’ll be huge for your career and my SEO. I kid, but are you looking to advance your marketing career? Taking courses and getting certified by HubSpot Academy is a great way to things to add to your resume without having to spend thousands and make yourself stand out…
The Digital Nomad’s Guide to Working Remotely in Burlington, VT
One of the perks of being a Freelancer or a Work from Homer is you don’t really need to work from home. If you’re visiting or traveling through Burlington, Vermont, this charming small city on Lake Champlain has plenty of great spots to park yourself and get some remote work done. Here are a few…
The Slow March of EV Adoption
The transition to electric vehicles may be slower than expected. As an early EV adopter, I’ve been mostly satisfied with my Tesla. But after two years of ownership, the shine is wearing off. Public charging stations are now overcrowded and unreliable. Batteries degrade over time, cutting into range. And road trips require numerous charging stops, making renting a gas car cheaper and faster. New EVs still come with a high price tag too. While the electric future is inevitable, adoption will likely be a gradual march rather than a rapid overhaul. Charging infrastructure and battery tech need time to advance and become more affordable. Patience and realistic expectations will serve us well on the slow road to an all-electric future.
Want success? Shift your attitude.
Three reasons your big plans might fail (a quick riff before vacation) One: Those goals? Too big. Too bold. Too unlikely. You’re relying on luck, hoping for a miracle. Time to reset expectations. Aim lower or try something new. Two: Your vision is sound but the timeline’s off. More grit, more patience – that’s the…
Why can I Market for Others but Struggle to Market Myself
As a marketer, I know how to create compelling campaigns that highlight the value of a product, service or company. But when it comes to marketing myself – whether to land a new job or sell my own book – things get trickier. I’ve worked in marketing across various industries, from casinos to the army….